The social media space is continually evolving, especially from the perspective of marketing. This is best embodied by the rise of TikTok, which has seen its popularity boom during the last three years in an increasingly competitive market.
In October 2021, the platform posted 1 billion active users for the first time, up by 45% since July 2020. By December, the site had more than 271 million global users, up from just 55 million in January 2018.
TikTok is now a highly effective marketing tool, with the site having stolen a march on more established rivals like Instagram. But could the site face a more robust challenge from the new OMNI site? Let’s find out.
What is OMNI?
The OMNI platform is currently being touted as being “not just an app, but a mega app”, thanks largely to its ambitious design and relatively large number of features.
At its core, OMNI is a short-format video-sharing app, and one that boasts an array of in-demand tools. These include the capacity for real-time story sharing and interactive chat between users, alongside the creation of monetised channels.
OMNI also enables users to act as merchants and empower in-app purchases, from both branded stores and NFT markets. Similarly, the platform allows you to send digital gifts to your favourite creators, blurring the lines between ecommerce and social platforms in the process.
This also touches on OMNIs’ unique operational model, which is built on blockchain technology and completely decentralised.
Because of this, creators will often be remunerated in the form of exchangeable OMNI tokens. This will also underpin a unique and completely transparent earnings model, ensuring that content-generated revenues are split more evenly across the site and individual creators.
How Does OMNI Compare with TikTok and Instagram?
This earnings model will arguably afford OMNI an edge over rivals such as TikTok and Instagram. So, while users across all three sites can publish and monetise content, creators can stand to earn more through the OMNI platform.
If OMNI delivers on it’s promise, we can see it becoming a much more viable side hustle than existing social media platforms.
OMNI has also stolen a march over Instagram in the field of IGTV content. Instagram failed in its efforts to implement IGTV, which would have allowed users to create channels and upload videos of between 15 seconds and 10 minutes in length.
This would have allowed for greater flexibility when publishing short and long-form content, but Instagram’s efforts failed largely as a result of poor access, a lack of navigability and the absence of monetisation.
OMNI has already excelled in this regard, enabling it to make an immediate impact in the sector and compete with Instagram on a relatively even footing. Instagram is also considered to be a so-called “pay-to-play” platform, making it hard (or should we say impossible) for creators to optimise their organic reach.
The same cannot be said for TikTok, with the latter app averaging 118% organic reach for brands on average and leading the market in this respect. This earmarks TikTok as a more serious competitor to OMNI in the content creation space, shifting the landscape of the market considerably in the process.
OMNI Success – Time Will Tell
Of course, both sites are also free-to-access and multi-purpose by nature, although TikTok has a considerable advantage as the first to market out of the two.
This means that it will take time for OMNI to emulate TikTok’s reputation among creators and achieve a similar organic reach, although the platform’s decentralised nature and ecommerce marketplace will help to bridge this gap in the near-term.
At the time of writing OMNI app is still in development, we are not sure how many of the announced features will be available. From what we have seen so far, it does look promising.
Setting all those big goals for the New Year. You know the ones: starting gym, learning new programming language, eating healthier and countless more big plans – Only to fail miserably a couple of months later (if that).
Well we are already seven days into 2022 –
How well are you sticking to your New Year resolutions!?
Not so good I hear you whisper… worry not.
This is nothing new or unusual, in fact the vast majority or New Year’s resolutions end up a failure.
OK, fair enough. So how do we fix it?
Before you even start planning goals for the next year. Start with the Personal End of Year Review. This will help you understand what’s achievable.
You can learn an awful lot from your failures. The main idea is to set goal that will stick.
How To Set New Year’s Resolutions:Here Are Our Top Tips…
So for example, instead of a vague statement like:
“I’ll get in shape” decide on something more specific such as:
“By June 2022 I’ll be able to run 🏃♂️ 5 miles comfortably”
See what we did there. Not just what but also when.
Consistency is a Major Key to Any Success in Life
03. Be consistent
Regularly review and track progress on your goals. Without consistency and a system in place to help you measure and track progress you will most likely fail.
04. Write it Down ✍️
Write your goals / resolutions down and put them somewhere you can see them.
05. Be Positive
Always look at the bright side.
A positive outlook is an important part of your journey. You will struggle to complete your goals if you don’t believe in yourself.
So there you have it. Our top tips on how to set New Year’s resolutions that will stick.
Well, that’s a very good question. We’re glad you’ve asked 🙂
The answer is very simple.
We suggest you try at least 3 different systems and 3 different apps (to support the systems you choose). Test this over the period of 3 months. By then you should have a good idea which of the systems works for you and which doesn’t.
If you have nothing in place and are just starting with productivity, then you will probably want to start with something very basic – like a proper To Do list.
1) Time Blocking
For the productivity systems we suggest that you start with Time Blocking. It’s a fairly easy system to start with. You work by blocking specific time slots for specific activities.
So for example from 9 a.m. to 11 a.m. you work on your monthly client reports.
Then from 11.30 to 12.30 catching up on emails.
What’s super important is to stay focused on what you have planned. So in our example. Make sure that you don’t get distracted with a new email when you’re supposed to be working on client reports.
Time blocking is also great for stopping procrastination. The best way or main principle to stop procrastination is to – JUST START!
**What app should you use for Time Blocking?**
There are lots of apps for that. However, we would recommend that you use pen and paper for that.
Ideally get yourself a small pocket notebook or a calendar.
2) Pomodoro Technique
Pomodoro Technique is one of our favourites. It’s simplicity makes it genius.
In Pomodoro Technique you use timer to divide your work in 25-minute-long segments.
Each 25-minute work segment is followed by a short 5-minute break. For every 3 or 4 work segments – take a longer, (15 minute) break.
Don’t Break the Chain is perhaps not as well knows as GTD (Getting Things Done), or the Pomodoro Technique.
It is however a very cool system. We find it especially effective for personal goals. In our opinion is just better suited for personal goal or perhaps a freelancer working on a small business or perhaps a side job.
Don’t Break the Chain is very simple. Here’s how it works.
– Get yourself a big calendar. Or print monthly page.
– Decide what you want to accomplish each day.
– Mark a big X over each day you accomplish your goal.
You don’t need any special apps for that. Just c calendar or a printed monthly spread and a pencil.
Now, try each of the systems for a month and see which one works best for you.
“People are frugal in guarding their money/property; but as soon as it comes to time they are wasteful of the one thing in which it is right to be stingy.”
Time is the only resource we will never be able to replenish.
You can always make more money and other resources but not time. Once it’s gone, it’s gone.
Limit the time you spend using social media
Social media is one of the great time-waters of our time. It is designed in that way on purpose to literally make you spend as much time on it as possible. Unless you are getting paid for using social media, the best thing you can do is to quit.
You’ll be amazed what you can do with all the time suddenly available to you.
Stop watching TV
TV is almost as bad as social media. That includes streaming platforms. Just like the social media platforms, TV platforms money from your time or worse from your subscription 🙂
Sure there may be some useful documentary from time to time, where you can learn a thing or two. But you can simply research that online without wasting all the time. Or just imagine putting all the time into building a 2nd income.
Start questioning things
Before you invest your time into something, ask yourself this question:
“Is this beneficial to me? Is that a good investment of my time?”
“People are frugal in guarding their money/property; but as soon as it comes to time they are wasteful of the one thing in which it is right to be stingy.”
This quote comes from a book we would definitely recommend, the title is “On the shortness of life by Seneca.
Setting goals is a key to success. Without goals you are like a ship without a rudder.
A good starting point would be a a year end review, knowing how you did last year will help you with setting goals for the new year. You’ll be able to see where you had a success and which areas need improvement.
Setting goals for your side job/gig.
Millions of people work on their side jobs and the number is growing. Of course some will be more successful than others. In this short post we’ll try to explain the basic concepts of setting goals.
Setting goals may seem easy but it is actually quite complex, and it is easy to get it wrong. And if you fail to set your goals properly, you will most likely fail at meeting your objectives.
1) Realistic Goals are better than mere dreams.
Goals for your side job should be realistic. See what was possible in previous years and move the bar a bit forward. So for example, if you had a 10% increase last year, aim for a 15% increase this year. It’s the steady that wins the race most often.
Let’s say your side project is a hobby/business YouTube channel.
Instead of listing your goal as “Become YouTube famous” write down something more specific. For example, “Reach additional 2500 subscribers by the end of December 2021“. Making your goals specific will also make them more measurable and thus more achievable.
Having very specific goals will also help you to break the larger goals into smaller, more actionable goals. So, going back to our YouTube subscribers example.
If your goal is to increase the number of subscribers to your channel by 2,500. Then you know that you will have to gain around 210 new subscribers every month.
3) Have a system in place to keep track of your goals.
Setting goals is great, but if fail to keep track of progress you will most likely fail. To be successful with your goals we would suggest you check your list at least weekly. You will only reach your goals if you work on them consistently.
Keep your list handy and review your progress often. Remember that it’s the slow and steady that wins the race. To illustrate that, we will (once again) go to our YouTube example.
If you do nothing for 11 months and then try to gain all 2,500 subscribers in one month, you will most likely struggle.
On the other hand, if you will be consistently producing new video content every month you will have a much better chance of reaching your goal.
Another advantage of that will be that you’ll be able to adjust your plans accordingly. So for example, if after 4 months you’ll notice that each new video published gains you 100 subscribers, than it means that you’ll probably should create at least 2 videos per month etc.
We hope you found this post useful, if so then please share it with your friends.
You may also be interested in downloading our free eBook which you can get HERE.
